15 Comments
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Dr Sally Bramley's avatar

Great to hear your updates 😊

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Connor Swenson's avatar

Thanks Sally, appreciate you reading! Miss ya

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Tony McGaharan's avatar

Challenge accepted. Big fan of your work, Connor and Claire. Thank you!

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Connor Swenson's avatar

Appreciate you big dog!

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Producer Matt's avatar

Love this mate, super interested in your move to Mailchimp.

Has confirmed a few of my own concerns with using it for writer-centric newsletters.

Curious to see how you enjoy the transition and love the two channeled-approach to your business you are taking.

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Connor Swenson's avatar

Thanks Matt! To be clear, we left Mailchimp for Substack as Mailchimp made publishing kinda annoying and that little friction stopped me from writing as often as I would have liked.

We shall see how this goes!

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Hector Hughes's avatar

Love the new look! 🙌🙌

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Connor Swenson's avatar

Thanks man, inspired by Unplugging!

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Sarah Maxwell's avatar

Welcome to substack Connor & Claire! Excited to see this next evolution of One Percent Wisdom! 🤩 Congrats!

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Connor Swenson's avatar

Happy to be here, amongst such esteemed colleagues! ;)

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Trevor Blondeel's avatar

Substack layout a great improvement, love you guys are slowly working on improvements and open to trying new tools and platforms. I currently use Hubspot, and now you have me thinking, great job Connor!

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Connor Swenson's avatar

Thanks Trevor! Really appreciate you continuing to read the newsletter and for being engaged.

I think "if it ain't broke, don't fix it" is a decent motto for most things related to online tools, but I have to say, Mailchimp felt a bit too broken for me so it was time to hit reset.

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Sam Sager's avatar

love the direction this is going and the visual elements. interested to hear how the shift into two distinct sites plays out. from the outside, it makes a ton of sense to separate those worlds but imagine there are trade-offs and its a lot of work to actually do!

have you or Claire written anywhere about what it's been like to work with your partner on a small business? having had small business co-founders (who weren't life partners) i'd be fascinated to read about that journey

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Connor Swenson's avatar

Thanks Sam!

Yes, it's been a long and drawn out process to get here. The initial instinct was, "we should have a more professional looking brand for our corporate clients that will feel stronger and more legitimate. Forgewell sounds (to me) like a more serious company that I would hire for training, consulting, etc.

On the other hand, I've been nursing this One Percent Wisdom thing as a newsletter for about 2 years. I like the name (not *in love* to be honest) and it feels like it's more consumer-facing, more like something an individual would want to read.

One of the real challenges I'm trying to figure out is the piece of co-authorship and co-ownership with my wife, Claire, who is my co-founder in the business and also starting to write.

It's kinda hard to make that clear with the site and with the newsletter, and I sometimes worry that people are more interested in following a person (i.e. Sam Sager) than a brand (i.e. One Percent Wisdom) so we are figuring out how Claire & Connor show up within One Percent Wisdom so it makes sense to our audience and still feels connected.

I wonder if you have any ideas of couples that have done something similar, even in a totally different space, as I'm always looking for examples to inspire..?

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Sam Sager's avatar

have you heard of www.anotherescape.com? I believe they stopped the project this year but it was run by a couple and super well done.

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